Digital and print advertising, Multiple Listing Services (MLS), and distinctive signage are essential tools in marketing a home, but our collaborative sales force of nearly 700 agents that focuses on best practices, trends, and market activity, creates a network that works for you, adding a broad and influential layer of connection to other traditional forms of marketing.
Our internal network offers the unique ability to proactively promote your listing in our Sales Meetings and Caravans. Each week, a different regional office leader hosts Michael Saunders & Company agents, as well as Michael and/or Drayton, to highlight and promote new listings and pertinent market information.
This allows agents to analyze and share information with each other and the leadership team, forming a rich source of buyer prospects for your home, before heading out for a physical tour of our company’s latest listings.
Essentially, this means that you and your agent are supported by a collaborative group of nearly 700 agents, the President and the CEO.
The more exposure your property has, the more showing requests it receives. That’s why Michael Saunders & Company dedicates more time and energy to marketing your home than any other local brokerage.
Our goal is simple: Do what it takes to sell your home in the shortest amount of time for the best possible price.
However, in today’s smart-technology society, buyers can sometimes be overwhelmed with the amount of real estate marketing information available to them. Our in-house Marketing and Technology teams utilize a vast array of marketing tactics to ensure your property receives proper exposure through multiple channels. It’s about finding the story of the property and promoting it to the right target audience.
Our team will construct a compelling marketing plan specific to your property needs and work tirelessly to ensure the right audience has multiple ways to view your listing, using exceptionally high-quality photos and professionally written copy that tells a captivating story. Regional and international media initiatives, grassroots marketing campaigns, strategic partnerships, public relations, editorials, digital advertising and more — we understand the paths that lead to the greatest results.
Crafting a message that immediately resonates with buyers is exactly how the Michael Saunders & Company team sets the gold standard.
Elevated and inspiring language captures the features and lifestyle of your home for property descriptions, advertising campaigns, digital media, and more.
We work with the region’s finest photographers to capture stunning visual presentations of your home.
We work with the best regional videographers to acquire captivating, high-definition footage that brings properties and our communities to life.
Professionally written and designed email campaigns to reach targeted prospects and real estate agents locally and worldwide.
Our in-house writers and designers create captivating brochures, postcards, feature sheets and more to promote your home with style.
Michael Saunders & Company uses a 360-degree marketing strategy to gain maximum
exposure for your property via an award-winning website, enhanced listings on
search portals, email marketing, online advertising, and strategic syndication of your home on
multiple websites. We hand-select each of our partners to ensure quality for our customers.
Our site was ranked number one real estate website in the US. It’s a site that buyers spend more time on and return to more frequently.
Our team proactively, and consistently, engages with our thousands of followers, across multiple platforms, to create a buzz surrounding our properties, the local community, and the Florida lifestyle.
We invest significantly in quality photography and copywriting to enhance your listing on thousands of national and international real estate websites.
Comprehensive advertising, widespread coverage, custom publications, press releases, media pitches, local media outlets, and international publications... our coverage extends through a vast network, both near and very, very far. When we market, we mean business.
It boils down to experience. Our marketing team is experienced and tuned in. We’ve developed deep relationships within our vast network over the last 4O years, earning a reputation built upon trust in what we do and who we represent.
Whether it’s public relations opportunities with our regional affiliations or gaining optimal editorial coverage across six continents with high-impact publications from Mayfair International Realty and Luxury Portfolio International, our partnerships afford us more opportunities than any other brokerage in the area.
We know that when it comes to communicating about something as important as your home, consistent and open dialogue is invaluable.
We listen, share and keep in contact throughout every step of the selling process and maintain our relationship well beyond the closing table. We take our role as your partner seriously, which means the sale of your home is simply a milestone in our long-term relationship.
We are always just a call or email away.
When it comes to selling your home, the look and feel of your property matter. We spend years decorating our homes to create a personal space all our own. But, when it comes time to sell, you want to make sure your home is attractive to potential buyers who prefer to visualize the space as their own.
Our agents have extensive experience on what’s effective and can share constructive feedback or a consultation with a professional home stager. These tools and more become invaluable when preparing for your professional home photography.
Proper pricing of your home is crucial to its selling success.
Formulating the right price for your home requires strategy because determining your home’s true value takes far more than any online tool can provide.
Our experienced agents have an in-depth understanding of hyper-local market conditions, allowing them to prepare a detailed, professional valuation of your home.
Michael Saunders & Company agents are very skilled in the art of negotiation and proactive in their approach, ensuring negotiations maintain forward momentum while remaining positive and professional.
Our mortgage loan officers are experienced and knowledgeable and will be by a buyer’s side throughout the pre-qualification and closing processes. This ensures a seamless transaction.
We have an expert team of title examiners, processors and closers who handle every critical detail between contract and closing. Our local staff is backed by America’s largest underwriters and offer full-service coordination to help you close on time.
We gain buyer referrals for our properties from all over the world, thanks to our national and international affiliates. The relocation team also handles every aspect of the relocation process, whether you are coming to town or leaving.
Our MSC Rental agents are dedicated solely to rental properties in the Sarasota, Manatee, and Charlotte tri-county region. Their primary focus is matching renters with the right property. Additionally, our specialists provide comprehensive management services and turnkey support for property owners to keep investments occupied and profitable.
Protecting your most valuable asset in the event of natural disaster, theft or accident is worth the investment of home insurance. We offer buyers the option to work with BKS Insurance, a joint venture partnership in home and personal insurance, making quotes easy.
Our commercial experts deliver exceptional results in sales, leasing and property management. It’s why so many business owners, developers, manufacturers, and investors have trusted us for more than four decades.
The New Homes & Condominiums division has established Michael Saunders & Company as the preeminent leader in this category, presenting the finest new communities and driving phenomenal property sales in all price ranges.
Our in-house, on-site call center team will make scheduling showing appointments easy and enjoyable. Open seven days a week, we will schedule and track all broker appointments to maximize the time and efficiency of the team. We ensure all showing opportunities are captured.
Michael Saunders & Company addresses every aspect of the real estate transaction for your ease and convenience.
Get assistance in determining the current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact Melissa today.